Street Nation 2010

360 Media UK worked with Massive R&B  to create,develop and deliver the Street Nation 2010 compilation CD.

The Concept
Massive R&B create an annual Street Nation compilation CD. 360 Media UK was tasked with sourcing andproviding the UK’s best up and coming urban talent forthe 2010 project.

The Work
360 Media UK influenced this project throughout. Initially 360 Media UK advised on which bands, rappers and singersto feature on the CD as well as sourcing both Sincere and Scorcher to be part of the project. As the playlist and vibe of the mixtape came together 360 Media UK created the concept for the CD sleeve. 360 Media UK worked extensively with the designers to come up with something at once fresh, young and eyecatching.

The Result
The result of the collaboration between 360 Media UK and Massive RnB/Universal was a slick, current and popular product. The compilation featured some of the UK’s finest talent and had over 100k sales. Massive R&B/Universal was a great client to work with and we were proud to be part of such a fun and fruitful project.