Dion Hamilton, better known as Sincere, is a rapper, businessman, designer and mystery. Gearing up to release his debut album, Yours Sincerely, in late 2012, Sincere is no newcomer.

It was a random studio session with UK hip-hop’s infamous rhyme slinger Skinnyman that got Sincere his first play on Westwood’s rap show. Moving on to become one of the scene’s most revered wordsmiths, Sincere has made it his business to show that it’s cool to be clever. With a discography that includes mixtapes So Far So Good, So Sincere, Stay Flee Get Lizzy and Written In The Stars Vol.1 and 2, his CV boasts collaborations with Tinie Tempah, Chipmunk, Wretch32, G Frsh, Natty, Just Jack and I Blame Coco.

Sincere has enjoyed critical acclaim during his support slots for Rick Ross, Akala and Lethal Bizzle. The 2005 favourite ‘That’s Not Gangsta’ and 2008′s foray into dance music ‘Good Girls Love Rude Boys’ cemented him as no ‘one-trick’ wonder and saw the young rapper win over crowds at Glastonbury. Other notable favourites such ‘Repping’ London’, ‘Once Upon A Time’ and ‘Pass It Over’ carved him a name in the industry.


Sincere’s 2012 support slots for Wretch 32, DJ Fresh and Rita Ora and the smash ‘Ain’t Nobody Like You’ garnered him further praise from the media including RWD, Mixmag and air time on 1Xtra and Radio1.

Sincere set-up an import and export business in between 2004-2005, delivering American streetwear brands to the cream of the UK music scene. Sincere was then able to fund his record company Young Entrepreneurs, more recently adding YE Films to his portfolio a production company he co-owns with video credits including Loick Essien ‘Love Drunk’ and Dub Pistol’s ‘Daylight’.

Never one to rest on his laurels, Sincere launched XYE Clothing in July 2012. A joint venture between himself and classic designers House of Billiam, with a range that features high-end, understated varsity and biker jackets along with tracksuits aimed at a post-Prada generation, a rare foray into a world of tailored street fashion which turn heads much like his music.

The 2012 summer release ‘Deja Vu’ gave us a taste of what else is to come from Sincere.  Having been in the studio with Daley, Professor Green, Wretch 32, KID BASE, Dot jr , Thy Maryan and Ben Scarrs amongst others, 2013 is shaping up to be a big year for the London MC.